Girl Power

As a mother of three daughters entering their teenage years, Girl Power embraces femininity while aiming to empower and strengthen them. As we continue on our path of who we are and who we are meant to be, it explores limitations and asks us to identify and question them. It asks young women to be comfortable with who they are, to start supporting rather than bringing down and ultimately to accept and embrace their power.

The pieces are paired down in colour, style and messaging. Feminine and confident. Subtle yet powerful.

These are the messages that I'd like my daughters to be seeing and feeling in those quiet moments. These are the messages I'd like them to be surrounded with as they fall asleep each night and wake up ready to embrace each day.